It begins with quality, homegrown potatoes, just as it always has. Simple, wholesome and real. First we carefully wash, peel and slice the potatoes. Then we cook them until they are perfectly crispy, bringing out their wonderful potato taste. Finally, we add seasoning for flavour. Delicious ingredients and homegrown potatoes – so you get that perfect, crispy chip every time you reach into our bag. Happiness is simple* Lay’s* Potato Chips are low in saturated fat and contain zero trans fat. It gives you the light, crispy, deliciously fresh taste that you love.